3 min. to read
07 December 2023 In the ever-evolving landscape of Ecommerce, the question echoes through marketing meetings: Is PPC (Pay-Per-Click) or SEO (Search Engine Optimisation) the key to unlocking the full potential of your Ecommerce website? If you’re a marketing manager looking for advice from an agency that specialises in both, you’ve come to the right place. The PPC Advantage:…
3 min. to read
17 November 2023 Black Friday marks the start of the eagerly awaited Christmas shopping season, and over the next week, shoppers will be on the lookout for the best deals and discounts they can find. This significant surge in ready and willing online shoppers makes Black Friday and Cyber Monday two of the most critical dates in the…
3 min. to read
06 November 2023 In the ever-expanding digital landscape, having a robust SEO (Search Engine Optimisation) strategy is no longer a luxury but a necessity. It can propel your online presence, attract more visitors, and convert them into loyal customers. In this blog post, we’ll delve into the hows and whys of developing an effective SEO strategy and why…
3 min. to read
01 November 2023 Calling all SMEs… Are you ready to conquer the business landscape in 2024? We want to hear from you! We are pleased to announce that we have partnered with HR Solutions and Pulse Group Media – publishers of Business Times and Business MK newspapers to deliver the fourth annual SME Business Survey, launched today. What’s…
3 min. to read
24 October 2023 In the world of website optimisation, Core Web Vitals have become a buzzword that webmasters and SEO experts can’t ignore. These user experience metrics play a crucial role in how Google ranks your website, and they directly impact the satisfaction of your site’s visitors. But here’s the good news: you can make quick improvements to…
3 min. to read
29 September 2023 A Content Management System (CMS) is a software application that enables Ecommerce brand owners to create, manage and publish website content without needing to write any code. The ideal CMS for your Ecommerce brand depends on various factors, including your specific needs, budget, and technical expertise. In this article, we discuss some of the most…
3 min. to read
13 September 2023 Marketing automation is one of the best ways to scale up your growing Ecommerce brand, and in this competitive climate, you should be utilising this cost-effective marketing method as much as possible. Abandoned carts, post-purchase follow-ups, welcome email flows, sale promotions, collecting preferences, and audience segmentation – there’s so much to stay on top of….
3 min. to read
31 July 2023 In the competitive world of Ecommerce, search engine optimisation (SEO) plays a crucial role in driving organic traffic and attracting potential customers. While optimising product pages is vital, one often overlooked aspect that can significantly impact your website’s SEO is category pages. We will explore the importance of category pages for Ecommerce SEO and how…
3 min. to read
10 July 2023 In today’s digital landscape, online reviews play a vital role in shaping a company’s reputation and influencing consumer decisions. Leveraging positive reviews can significantly enhance your marketing efforts and drive business growth. If you’re unsure about the best ways to share your online reviews effectively, this blog post is for you. We’ll explore five proven…
