3 min. to read
24 October 2023 
In the world of website optimisation, Core Web Vitals have become a buzzword that webmasters and SEO experts can't ignore. These user experience metrics play a crucial role in how Google ranks your website, and they directly impact the satisfaction of your site's visitors. But here's the good news: you can make quick improvements to enhance your Core Web Vitals.
1. Optimise Images and Videos
Large media files can slow down your site and lead to poor Core Web Vitals scores. To fix this, compress your images and videos without compromising quality. Use modern image formats like WebP, which offer excellent compression. Additionally, consider lazy loading techniques to defer the loading of off-screen media until the user scrolls to that section. This will significantly improve your Largest Contentful Paint (LCP) score.
2. Minimize HTTP Requests
Reducing the number of HTTP requests can significantly enhance your First Input Delay (FID). This can be achieved by minimizing the use of external scripts, reducing the number of fonts, and consolidating CSS and JavaScript files. Also, ensure you're using a Content Delivery Network (CDN) to serve assets from servers closest to your users, reducing latency.
3. Prioritise Content Loading
A quick win for improving both LCP and Cumulative Layout Shift (CLS) is to prioritise the loading of above-the-fold content. By rendering essential content first, users perceive your site as faster. This can be done using techniques such as inlining critical CSS and deferring non-essential JavaScript.
4. Efficiently Manage Third-Party Scripts
External scripts like social media widgets, tracking pixels, and chat plugins can negatively impact your FID and CLS. It's vital to audit and review all third-party scripts on your site. Remove or replace scripts that aren't essential, and make use of asynchronous loading to prevent them from blocking your page rendering.
5. Monitor Regularly and Use Page Speed Tools
Regular monitoring is essential for understanding how your changes impact Core Web Vitals. Utilise tools like Google PageSpeed Insights, Lighthouse, or web.dev to assess your site's performance. These tools provide insights into which areas need improvement and suggest specific actions to take.
Improving Core Web Vitals isn't a one-time job; it's an ongoing process. The efforts you invest in enhancing these metrics will not only improve your SEO but also provide a better experience for your website visitors. By focusing on the quick wins mentioned above, you'll be well on your way to a website that excels in the modern digital landscape.
At Qoob, we are well-versed in the intricacies of Core Web Vitals and their importance in the ever-evolving digital landscape. Our team of experts understands that improving these vital metrics can significantly impact a website's user experience and search engine rankings. We stay on top of the latest trends and best practices to ensure that our clients' websites are optimised for performance.
Our approach is not just about making quick fixes but about providing a comprehensive strategy tailored to each client's unique needs. We start by conducting a thorough analysis of a website's Core Web Vitals and identifying areas for improvement. Then, we develop a customised plan that may include image and video optimisation, minimising HTTP requests, prioritising content loading, managing third-party scripts, and ongoing monitoring.
Qoob is here to help clients achieve quality Core Web Vitals scores, resulting in faster-loading, user-friendly websites that rank well in search engines. We understand that the digital landscape is highly competitive, and having a website that excels in user experience can make all the difference. Our expertise ensures that clients' websites meet the highest standards, ultimately boosting their online visibility and engagement. Find out more about our services or get in touch with our team to discuss your marketing requirements.
