Qoob is a full-service digital marketing agency that helps eCommerce brands achieve impressive growth and great marketing. We help brands unleash their potential and accelerate their growth through our innovative approach to solving marketing challenges. Our unique Qoobism philosophy is at the heart of everything we do and is what sets us apart. We embrace questioning, observing, optimising, and boldness in our marketing approach. This allows us to deliver highly customised, innovative, and collaborative solutions tailored to each client’s needs.

What services does Qoob offer?

We pride ourselves on being a full-service agency, offering a range of services including paid media, SEO, design, social media, development, project management, and paid search. This comprehensive approach ensures that our clients have everything they need to succeed in the digital landscape, all under one roof. Our focus on delivering exceptional customer service and building long-term partnerships with our clients sets us apart and is a key factor in our continued success.

What can you expect when you work with Qoob?

When you choose to work with Qoob, you can expect a dedicated team of experts who are committed to helping your business achieve its marketing goals. From the very beginning, we take the time to understand your brand and your unique needs, so we can develop a customised strategy that’s tailored to your goals and target audience. Throughout our partnership, you can expect regular communication and updates on the progress of your campaigns. We believe in transparency and honesty, and we work collaboratively with you to ensure that you’re always in the loop. You can expect a partner that is invested in your success and committed to helping you achieve your business objectives. We provide excellent customer service and delivering measurable results that exceed your expectations.

What types of Ecommerce businesses does Qoob work with?

We work with businesses of all sizes and stages, from start-ups to established enterprises. Our clients come from a range of industries, including fashion, beauty, technology, and more.

How does Qoob approach new client partnerships?

We believe that every client partnership should begin with a deep understanding of the client’s needs, goals, and challenges. We approach each new client partnership as a collaboration, where we work closely with our clients to understand their business, target audience, needs and wants. Our team takes the time to ask questions, listen, and learn to identify the key opportunities and challenges that our clients are facing.

How can Qoob help grow your brand?

Qoob can help grow your brand through a variety of digital marketing services. By utilising data-driven insights, collaborating with our clients, and leveraging our team’s creativity, skills, and experience, we can help develop and execute effective marketing strategies that align with your brand’s goals and objectives. Whether you’re looking to increase your website traffic, improve your search engine rankings, generate more leads, or create a brand-new website, we have the expertise to help you achieve your desired outcomes. With a focus on growth-focused marketing, thought leadership, and client satisfaction, you can trust Qoob to help take your brand to the next level.

What are the costs associated with working with Qoob?

Our pricing varies depending on the specific services required and the scope of the project. Our fee’s typically start at around £1,000 per month. We offer customised solutions that are tailored to the unique needs of each client. Contact us to learn more about our pricing and services.

How long does it take to see results from Qoob's services?

The timeline for seeing results can vary depending on the specific services being used and the goals of the project. We work closely with our clients to set realistic expectations and establish clear timelines for delivering results.

How does Qoob stay up to date with the latest trends and technologies in digital marketing?

At Qoob, we are constantly learning and staying up to date with the latest trends and technologies in digital marketing. We invest in ongoing education and training for our team, utilise the best tools, attend industry conferences, and participate in industry groups and associations.

What kind of support does Qoob provide after a project is complete?

We are committed to building long-term relationships with clients and we will provide ongoing support after a project is complete. This includes regular check-ins, data analysis, and recommendations for further optimisation and growth.

5 Quick Wins for Improving Your Core Web Vitals

In the world of website optimisation, Core Web Vitals have become a buzzword that webmasters and SEO experts can’t ignore. These user experience metrics play a crucial role in how Google ranks your website, and they directly impact the satisfaction of your site’s visitors. But here’s the good news: you can make quick improvements to enhance your Core Web Vitals.

1. Optimise Images and Videos

Large media files can slow down your site and lead to poor Core Web Vitals scores. To fix this, compress your images and videos without compromising quality. Use modern image formats like WebP, which offer excellent compression. Additionally, consider lazy loading techniques to defer the loading of off-screen media until the user scrolls to that section. This will significantly improve your Largest Contentful Paint (LCP) score.

2. Minimize HTTP Requests

Reducing the number of HTTP requests can significantly enhance your First Input Delay (FID). This can be achieved by minimizing the use of external scripts, reducing the number of fonts, and consolidating CSS and JavaScript files. Also, ensure you’re using a Content Delivery Network (CDN) to serve assets from servers closest to your users, reducing latency.

3. Prioritise Content Loading

A quick win for improving both LCP and Cumulative Layout Shift (CLS) is to prioritise the loading of above-the-fold content. By rendering essential content first, users perceive your site as faster. This can be done using techniques such as inlining critical CSS and deferring non-essential JavaScript.

4. Efficiently Manage Third-Party Scripts

External scripts like social media widgets, tracking pixels, and chat plugins can negatively impact your FID and CLS. It’s vital to audit and review all third-party scripts on your site. Remove or replace scripts that aren’t essential, and make use of asynchronous loading to prevent them from blocking your page rendering.

5. Monitor Regularly and Use Page Speed Tools

Regular monitoring is essential for understanding how your changes impact Core Web Vitals. Utilise tools like Google PageSpeed Insights, Lighthouse, or web.dev to assess your site’s performance. These tools provide insights into which areas need improvement and suggest specific actions to take.

Improving Core Web Vitals isn’t a one-time job; it’s an ongoing process. The efforts you invest in enhancing these metrics will not only improve your SEO but also provide a better experience for your website visitors. By focusing on the quick wins mentioned above, you’ll be well on your way to a website that excels in the modern digital landscape.

At Qoob, we are well-versed in the intricacies of Core Web Vitals and their importance in the ever-evolving digital landscape. Our team of experts understands that improving these vital metrics can significantly impact a website’s user experience and search engine rankings. We stay on top of the latest trends and best practices to ensure that our clients’ websites are optimised for performance.

Our approach is not just about making quick fixes but about providing a comprehensive strategy tailored to each client’s unique needs. We start by conducting a thorough analysis of a website’s Core Web Vitals and identifying areas for improvement. Then, we develop a customised plan that may include image and video optimisation, minimising HTTP requests, prioritising content loading, managing third-party scripts, and ongoing monitoring.

Qoob is here to help clients achieve quality Core Web Vitals scores, resulting in faster-loading, user-friendly websites that rank well in search engines. We understand that the digital landscape is highly competitive, and having a website that excels in user experience can make all the difference. Our expertise ensures that clients’ websites meet the highest standards, ultimately boosting their online visibility and engagement. Find out more about our services or get in touch with our team to discuss your marketing requirements.

Get in touch for a free consultation

5 Quick Wins for Improving Your Core Web Vitals

1. Optimise Images and Videos

2. Minimize HTTP Requests

3. Prioritise Content Loading

4. Efficiently Manage Third-Party Scripts

5. Monitor Regularly and Use Page Speed Tools

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