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Insights & Resources

We're big believers in helping our clients help themselves, and that's why we regularly release helpful guides, insights, resources and tips. Check back here or subscribe to our newsletter for more.
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4 min read
Accelerating AI Is Back – And Qoob’s Right at the Heart of It
We’re thrilled to share that the Accelerating AI Conference is returning to Milton Keynes this September – and it’s bigger, bolder, and even better...
Do Instagram Posts Get Picked Up By Google? They Do Now…
If you run a professional Instagram account, your content may now be appearing in more places than you realised. As of 10 July 2025,...
Make Your Black Friday PPC Spend Go Further
First off, do you need to get involved? Black Friday 2024 absolutely smashed previous records, with $10.8 billion in online sales – an increase...
Seven Website Fixes That Save Black Friday Sales
Your Black Friday marketing budget means nothing if your website crashes when customers arrive. Every year, businesses spend thousands on advertising campaigns and discount...
6 min read
Summer Social Media Tips For Your Brand
Your summer social media campaigns are talking to people who don’t exist. While you’re posting glossy beach imagery and exotic holiday content, your actual...
12 min read
Qoob’s Guide To Marketing Meetings
Meetings can be scary. Board meetings even more so. You may dread facing your seniors with a presentation of your job and its results,...
Your Ecommerce Website Is Secretly Sabotaging Your Sales
Your ecommerce website might be your biggest barrier to success. We’ve entered an era where having an online store isn’t just an option but...
How To Capitalise on Back-to-School Time
Back-to-school time is a retail moment worth billions – and one that’s ripe for digital-first brands ready to get smart with their seasonal marketing....
7 min read
How to Measure ROI and Maximise Results. Is Your Marketing Spend Working? 
Marketing should be an investment, not a gamble. But for many business owners and marketing managers, working out whether that investment is delivering a...
Why Summer is Perfect for Building Brand Awareness on Social
Summer presents a unique opportunity for businesses to boost visibility and reach through social media. As the weather warms up, people naturally shift their...
Why Website Speed Can Make or Break Your Summer Sales: A Technical Guide for Ecommerce Brands
Summer sales are approaching fast, and with them comes a surge in online traffic. For ecommerce brands, this can be a golden opportunity to...
7 min read
How to Maximise ROI with Paid Media (PPC) This Summer
As summer approaches, so do new opportunities and challenges for ecommerce brands. With more people browsing and buying online during the warmer months, this...
8 min read
Why Manufacturers Should Embrace Direct-to-Consumer Selling.
In today’s rapidly changing retail landscape, manufacturers face critical decisions about how best to reach their customers. The traditional route; selling products through wholesale...
Spring into Social: Fresh ideas you can apply directly to your strategy
Spring is the season of renewal, and that mindset should extend and breathe fresh life into your social media strategy. The changing season presents...
5 min read
Spring Clean Your Marketing
Spring Clean Your Marketing Strategy: A Fresh Start for Growth  Winter is behind us, and the new financial year is just around the corner....
10 min read
How to Build a Marketing Team
If your business is growing, so should your marketing efforts. But the big question is how do you build an in-house team that will...
Accelerating AI in Your Business: A Must-Attend Event in Milton Keynes
Artificial Intelligence (AI) is no longer a distant concept reserved for tech giants—it’s here, it’s evolving fast, and it’s transforming businesses of all sizes....
7 min read
Top 5 Digital Marketing Trends for Spring 2025
With spring just around the corner (gulp!) the competitive eCommerce landscape is already preparing. Spring is a season of growth and opportunity, and for...
5 min read
Your Business Expo: Join us at Northamptonshire’s Premier Business Event
As a proud headline sponsor for the third consecutive year, Qoob is thrilled to announce our participation in the upcoming Your Business Expo (YBE)...
8 min read
Is Your Website Ready For Spring Shoppers?
As the frost thaws and spring approaches, eCommerce businesses are gearing up for one of the most lucrative shopping seasons of the year. Whether...
8 min read
Say Hello to the new Qoob… Our Rebrand is live!
Why Are We Rebranding?  You might have noticed that we’ve made some changes around here. Our brand is evolving, and we’re excited to share...
10 min read
Is it always better to outsource your marketing to an agency?
In today’s fast-paced digital world, businesses face a critical decision: Should you handle marketing in-house or partner with a specialised agency? While both approaches...
Black Friday & Cyber Monday: Maximise Sales with These Quick Wins
Black Friday marks the start of the eagerly awaited Christmas shopping season, and over the next week, shoppers will be on the lookout for...
4 min read
A Fond Farewell: Celebrating Alan Perkins and His Legacy at Qoob
After nearly 32 years of leadership and innovation, Alan Perkins, one of the original co-founders of SilverDisc, is stepping down from his role at...
4 min read
Qoob Sponsor Local LGBTQ+ Rugby Team; Northampton Outlaws
We’re proud to announce our sponsorship for local rugby club, the Northampton Outlaws RFC, throughout 2024 and 2025.  Founded in April 2012, the Outlaws...
3 min read
Qoob Has Been Named A 2024 Google Premier Partner
In February, Google recognised the achievements of top-performing digital marketing partners around the globe by awarding Premier Partner status as part of the Google...
7 min read
10 Effective SEO Techniques to Drive Organic Traffic in 2024
Having a high ranking on search engines is crucial for attracting website visitors. Achieving a high ranking in search engine results pages is essential...
Harnessing the Power of AI: A Blueprint for Streamlining Business Processes and Maximising Profits
In this fast-paced modern corporate world, businesses must keep up with technological advances and strategically integrate them into their operations to remain relevant and...
7 min read
Avoid These Common Social Media Mistakes for Effective Marketing
In the busy world of digital marketing, social media has emerged as an essential tool for businesses to connect with their audience, build brand...
3 min read
5 Golden Rules to Increase Sales Online
In the dynamic landscape of online commerce, standing out from the crowd is essential for success. With the ever-increasing competition, having a visually appealing...
3 min read
New Year’s Resolutions For Your Social Media Strategy
As the new year dawns, it’s time to revisit your social media strategy to stay ahead of the game. Here’s a look at a...
Is PPC or SEO Best For Your Ecommerce Website?
In the ever-evolving landscape of Ecommerce, the question echoes through marketing meetings: Is PPC (Pay-Per-Click) or SEO (Search Engine Optimisation) the key to unlocking...
3 min read
How and Why You Should Develop an Effective SEO Strategy
In the ever-expanding digital landscape, having a robust SEO (Search Engine Optimisation) strategy is no longer a luxury but a necessity. It can propel...
5 Quick Wins for Improving Your Core Web Vitals
In the world of website optimisation, Core Web Vitals have become a buzzword that webmasters and SEO experts can’t ignore. These user experience metrics...
3 min read
Which CMS is Best for Ecommerce Brands?
A Content Management System (CMS) is a software application that enables Ecommerce brand owners to create, manage and publish website content without needing to...
Finding The Best Marketing Automation Platform for Your Ecommerce Brand
Marketing automation is one of the best ways to scale up your growing Ecommerce brand, and in this competitive climate, you should be utilising...
4 min read
Why are Category Pages So Important for Ecommerce SEO?
In the competitive world of Ecommerce, search engine optimisation (SEO) plays a crucial role in driving organic traffic and attracting potential customers. While optimising...
3 min read
5 Effective Strategies to Amplify Your Online Reviews
In today’s digital landscape, online reviews play a vital role in shaping a company’s reputation and influencing consumer decisions. Leveraging positive reviews can significantly...
4 min read
Turning Testimonials into Compelling Case Studies
Testimonials are valuable social proof that can enhance your brand’s credibility, but have you considered the potential of transforming them into compelling case studies? A...
3 min read
From Likes to Buys: How to Convert Social Media Followers into Loyal Ecommerce Customers
We’re living in the digital era, and having a strong presence on social media can be powerful and is sometimes essential for Ecommerce businesses....
4 min read
Ecommerce social media tips and topics – How to keep the audience engaged
Social Media has made waves for Ecommerce brands by opening new marketing avenues and offering opportunities for interaction with customers. However, many businesses rely...
3 min read
5 Case Study Writing Tips For Your Lead Generation Website
Case studies can be an essential part of any lead generation website. They showcase your brand’s ability to solve problems, help customers achieve their...