Say Hello to the new Qoob… Our Rebrand is live!

Why Are We Rebranding? 

You might have noticed that we’ve made some changes around here. Our brand is evolving, and we’re excited to share the reasons behind our rebrand and the journey we undertook to refresh our identity. Just like you, we’ve got our own aims and goals as a business, and defining who we are in the market has been one of those.  

At the core of this transformation is our commitment to better serving our clients and focusing intensely on what we do best; helping eCommerce brands to grow their online revenue.  

In this blog, we’ll explain our thoughts about rebranding, the process (and pains!) we went through, and some behind-the-scenes bits that have led to where we are today – all of these are things you can take on board, and we could help you with. 

The Need for a Refresh 

The decision to rebrand wasn’t made lightly. We spent a lot of time reflecting on who we are as a brand, where we stand in the market, and most importantly, what our clients need from us.  

When we became Qoob (from a combination of agencies including Square Media, SilverDisc and Geexe) we had to blend several brands into one, and honestly… we didn’t get it perfect the first time around. Why? Because we didn’t really understand who we were. We knew the clients we were working with, but that didn’t necessarily align with our goals for the future. We’ve been incredibly proud to work with a huge range of brands over the years, whether as part of Square Media, SilverDisc or Qoob – but now we’re just Qoob, we needed to make sure we had a clear path.  

Over the past few years, the landscape has shifted dramatically. You’ll be aware, as we are, the market is more competitive, client expectations are higher, and the need for a clear, distinct voice has never been more crucial. We do the same for you as a client, so why wouldn’t we do it for ourselves? 

We recognised that our previous brand identity didn’t really encompass all we really are, who we have in the business, and the sort of clients we excel at working with – clients like yourself. More importantly it didn’t communicate the value that we bring to clients – we spoke about ourselves a lot, but not about what we can do for you and other clients. 

With this realisation, it became clear that a refresh was not just a “nice to have” but it was absolutely necessary.    

Focusing on What We Do Best For Our Clients 

In rebranding, we’re homing in on our strengths and highlighting what we do best – so we can tell potential clients exactly how they’ll benefit from working with us. We focus more on what we can do for you, rather than telling you how great we are – which we are, obviously, but you just want to know what you’ll get from us, we get it! 

Our expertise has always been in providing strategic solutions tailored to the unique needs of each client and then executing those to make sure that they’re generating online revenue to hit targets. It sounds simple, but that’s part of the journey we’ve been on; making sure that it’s simple!   

This rebrand allows us to better communicate that focus, showcasing our ability to deliver personalised, impactful results.   

We’re not just another service provider; we’re a dedicated partner in achieving your business goals, and we wanted to communicate that clearly.  

We want to be clear and direct about what we offer and why it matters. 

Better Communicating Through Tone 

One of the primary objectives of our rebrand is to better articulate our value proposition.  

First off, we needed to reevaluate our company tone of voice; how you speak to your audience is key and as marketers it’s important to have a consistent, laid out approach. Historically we’d been fairly generic in how we spoke, you might see the usual words you’ll see across a thousand other agencies “Enhance growth” and “Optimise performance” – while speaking to a nebulous audience member with little connection. 

We wanted to have a company tone that aligned not only with our audience (eg: you!) but with the people in the business, in a way that anyone can understand, so after much deliberation, workshops with the team and testing, we settled on a “Smart Casual” tone. 

We’re professional, but we’re not stuffy, we’re approachable and knowledgeable, but actually what we’re really here to do is to make sure the conversations we have are centered around your needs, and the needs of all of our clients. You need to know what we’re saying, without too much jargon and waffle, so you can be confident that we know what we’re doing.  

By adopting a “smart casual” tone, we’re aiming to strike a balance between professionalism and relatability. We want our clients to see us as both experts in our field and as partners who understand their challenges and are committed to helping them succeed. At the end of the day, we’re people just like you, who want to do a great job, so we want to say show that in how we speak. 

The Process We Went Through 

The decision to rebrand was not a spur-of-the-moment choice. It was the result of months of introspection, research, and feedback. We used our own external consultants for the initial stages, which gave us loads of insight and helped us to really understand ourselves. It was important to get a neutral, third party view to help us to really see where we were. If you’re considering a refresh of your brand, we definitely advise you look outward as well as inward. 

We conducted extensive market research to understand current trends and shifts in client expectations. We also gathered feedback from our clients and team members to get a comprehensive view of how our brand was perceived and where there was room for improvement.  

This was a real eye opener for us. It was good to see what our clients and audience thought of us, and we took all of the feedback on board, whether good or bad, and it really helped us to reframe our offering. That collaborative approach to feedback and development was essential. 

We formed a dedicated rebranding team that included members from various departments to ensure that every aspect of the company was represented in the process. With a  range of marketers in different stages of their career, from their first year to 15 year veterans we developed a team that have been pivotal in our brand development. 

This team are the people you’d be working with when you work with us here – you get a varied, diverse team to work with you. That diversity is key to progress, and it’s helped us immensely.  

With several rounds of brainstorming, design, and refinement, making sure that every detail aligned with our new vision and mission, we worked to form a coherent positioning, brand voice, design and ultimately a clear focus for us. 

We’re not doing anything different these days; we’re just doing it in a much more focused way that benefits you, and all of our clients!  

Behind the Scenes 

The rebranding journey has been as exciting as it has been challenging. It involved countless hours of collaboration, creativity, and a fair share of debate – with a diverse range of skills and experiences it was important that we embraced that, and incorporated feedback as much as possible. 

It’s how we work with our clients, and it’s how we work internally, a collaborative approach to reach the goal at the end. That strong collaborative approach benefits clients, and means that at every stage you know what’s going on and how things are progressing.  

We explored numerous ideas, tested different concepts, and revisited our goals time and time again to make sure that everything we did was geared towards that clear vision; how do we clearly communicate to our audience that?  

One of the most rewarding aspects of this journey was seeing how passionate our team was about the change. With team members from our Design, SEO, PPC, Operations, Client Delivery and even Development departments involved, a diverse range of mindsets and methods which came together to form our final branding 

What Can You Expect Going Forward? 

So, what does this mean for you? Our rebrand is about more than just a new logo or a fresh coat of paint on the website. It’s about realigning our identity with our offering, our position in the market and the clients that we can do the best work for.  

Going forward, you can expect more of what you’ve come to rely on from us: exceptional service, a commitment to excellence, and a focus on results. But you’ll also see a renewed energy and a more targeted approach to how we communicate and deliver our services. We’re doubling down on our strengths and putting our clients at the heart of everything we do, and looking forward to speaking to more DTC brands that we can help to grow their online revenue.  

Thanks for being part of our journey, and maybe we can help you and your brand to evolve and grow?  

Contact us today, before your competitors do!