Digital strategy
Websites & technology
Paid media
Search marketing
Digital engagement
Spring Clean Your Marketing Strategy: A Fresh Start for Growth
Winter is behind us, and the new financial year is just around the corner. Whether you’re coming off a busy season and preparing for a quieter spell, or gearing up for 2025 sales, now is the time to take a step back, rethink, and ensure your marketing strategy is pulling its weight.
For Marketing Managers and Heads of Marketing, this is the perfect moment to challenge old habits, scrutinise performance, and make smarter, data-led decisions. But where should you start?
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Look Back Before You Move Forward
Marketing moves fast. What worked six months ago might already be running out of steam. Before you double down or switch things up, take a step back.
Are your efforts actually driving revenue, or are you just chasing engagement? High engagement doesn’t always mean high conversions (sorry, Social Media Managers…).
Before you pull the plug on a low-performing channel, ask: Is the problem execution, targeting, or external market conditions? A well-placed adjustment could turn an underperforming campaign into a high-converting one.
Top Tip: Run an audit of your top-performing content or campaigns from the past 12 months. What trends emerge? Is there a specific format, messaging style, or channel that consistently delivers? Lean into what’s working.
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Budget With Impact
With a new financial year approaching, your budget is under scrutiny. Rather than spending more, focus on spending smarter.
- What marketing activities delivered actual business results last year? Scale those.
- What areas underperformed? Decide if they need a new approach or if they should be scrapped entirely.
- Were you even measuring ROI properly? If not, now’s the time to fix that.
The smartest brands don’t just spend more; they optimise. That might mean reallocating budget towards high-performing strategies, using automation to cut manual workload, or investing in tools that amplify your impact.
Top Tip: Are you still manually pulling reports? Automating reporting could save hours each month, freeing up your team for strategic work. Look at setting up Google’s Looker Studio reports or using a tool like Whatagraph. Likewise, if your team is copying and pasting the same content across multiple platforms, it’s time for a scheduling tool – we use Social Pilot but there are loads out there.
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Refresh Your Content and Messaging
Spring is a time for growth and your marketing should reflect that.
When was the last time you reviewed your website, ad creatives, or social media? Ask yourself:
- Are you still addressing our audience’s biggest pain points?
- Do your campaigns align with current search behaviours and trends?
- Is your brand standing out, or blending into the background?
You don’t need to reinvent the wheel, but small tweaks like refining your CTAs, adjusting ad copy, or repurposing high-performing content can breathe new life into your marketing.
Top tip: Not sure where to start? Look at your competitors. What are they doing that you aren’t? Are they using video more effectively? Are their landing pages clearer? Don’t copy them, but adapt and improve.
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Make Marketing More Efficient
Marketing is about impact, not busyness. If your team is drowning in admin, it’s time to streamline.
- Reporting should be automated.
- Workflows should be structured and repeatable.
- Content creation should be planned, not reactive.
If your team is constantly firefighting, they’re not thinking strategically. The more operational efficiency you create, the more room you have for testing, learning, and growing.
Top Tip: Consider a marketing “spring clean” session. Identify the most time-consuming tasks and ask: Can this be automated, streamlined, or delegated? Are you using collaboration tools like Asana to manage tasks?
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Test, Learn, and Adapt
Marketing is never static. The brands that win are the ones that test, refine, and evolve, not just once a year, but constantly.
Spring is a perfect time to experiment. You’re not in the winter sales rush, and the summer peak is still ahead.
- Try a new ad format
- Test different messaging
- Explore a new platform
Growth comes from innovation. And innovation comes from a willingness to try, measure, and adapt.
We recently had a quarterly review with one of our clients, Tricker’s – England’s oldest shoemaking company – and we came away with a bunch of new ideas for driving more sales in 2025. It’s really exciting when you’re trying new things and can breathe a bit of fresh air back into your team, not just your marketing?
Top Tip: Have you tested AI-powered content generation or audience segmentation yet? Now might be the time. There are tools out there that make marketers more efficient, not replace them. Your competitors are using them so you should be too.
Get Ahead Before Your Competitors Do
A well-optimised marketing strategy isn’t just about the next campaign it’s about setting yourself up for long-term growth. If you’re not refining your approach now, you can bet your competitors are.
Momentum matters. The brands that succeed are the ones that are always looking ahead, making bold decisions, and challenging themselves to improve.
If you want to refine your strategy, explore new opportunities, or get expert insight into what’s next let’s talk. We love talking about marketing so get in touch with us today!
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