We supported Paramount's transition from Drupal to WordPress and WooCommerce, delivering a new website that not only resolved legacy issues but also improved usability and performance across the board.
Paramount Company Formations Limited is the market leader in limited company formations in the UK and offshore.
Founded in 1980, Paramount has been at the forefront of the company formation sector since it’s beginning. They deliver bespoke incorporations that suit each client individually and are then registered according to your specific instructions.
They pride themselves on always using the most up to date methods and technology to ensure we provide the best possible service available. timeline 1Founded in 1980 timeline 2Moved premises in 1987
We needed to bring a new look and feel to Paramount’s website, one that represented the level of service that they deliver, and was up to date with modern industry standards. It’s hard in an ever changing online environment, with constantly evolving needs, but with collaboration between Qoob and Paramount we delivered a website that performs beyond expectations.
In 2024, we supported Paramount's transition from Drupal to WordPress and WooCommerce, delivering a new website that not only resolved legacy issues but also improved usability and performance across the board. The rebuild gave us the opportunity to improve mobile responsiveness and simplify the online ordering process, all while maintaining Paramount’s key customer touchpoints, including live chat and phone contact.
Post-launch, we implemented PPC tracking with Enhanced Conversions and Consent Mode, allowing for smarter insights and compliance across user journeys. This data fed into a targeted Google Ads Performance Max strategy, helping us reach and convert the right audience across Google's full inventory. We also worked closely with Paramount to navigate industry-specific advertising regulations, supporting them in securing the necessary government-approved service listings required for compliant advertising in their sector.
By April of 2025 Paramount’s total online revenue was already 2.6x higher than the same period last year, and March delivered their highest-ever online revenue in a single month. This is a great example of what can be achieved when development, data, and paid strategy come together to support long-term business goals.
Digital strategy
Websites & technology
Paid media
Search marketing
Digital engagement