Kempston Controls is an electrical components distributor based in Rushden, Northamptonshire.
The company wanted to work with Qoob to increase their online sales and achieve their goals for growth.
We implemented a new marketing strategy which included restructuring the PPC account, using automated bidding solutions and automating ads for 240,000 products.
Kempston Controls had been running a small-scale PPC campaign that delivered good returns but was limited in scope.
They recognised the need to compete with industry leaders who were dominating the digital landscape.
Their goals were ambitious: increase conversions and revenue through PPC, expand their market reach, and improve their return on ad spend while adhering to a strict cost of advertising target.
Qoob designed and implemented a robust digital marketing strategy tailored to Kempston Controls’ objectives.
This involved a complete restructuring of their PPC campaigns to accommodate their vast product range, building over 20,000 ad groups to optimise targeting.
Shopping campaigns were refined to prioritise high-margin products, and website conversion rate optimisation recommendations enhanced the customer journey to drive better results.
The strategy leveraged automated bidding solutions to maximise efficiency and included the deployment of both Dynamic Search Ads and Responsive Search Ads, ensuring broader reach and improved engagement with potential customers.
Over 18 months, Kempston Controls experienced transformative growth. Paid website traffic increased by 354.58%, paid transactions rose by 473.47%, and paid revenue grew by an impressive 472.41%. This success was underpinned by a collaborative relationship between Kempston Controls and Qoob, as well as the implementation of innovative marketing tactics and strategic insight.
Digital strategy
Websites & technology
Paid media
Search marketing
Digital engagement