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Control Print Solutions Case Study

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Company Overview

Control Print Solutions is a rapidly growing supplier of office printer and photocopier leasing services, based in Milton Keynes. With a current lease portfolio of over 3,000 machines, they proudly serve more than 1,000 customers nationwide. 

Control Print Solutions Logo

The Challenge

Control Print’s core aim is to continue expanding its customer base in a fiercely competitive market. 

Laptops with Control Print on

Our Approach

We collaborated with Control Print on their paid advertising efforts, focusing on building their Google Ads account. Initially, our emphasis was on search advertising to drive high-quality leads. Encouraged by its success, we further expanded the account by creating a new Pmax campaign, resulting in a substantial increase in leads while maintaining the desired level of quality. 

Laptop and Phone Control print
Control Print Phone Displays

The Results

Over the past 12 months, Control Print has experienced a significant increase in leads, even amidst a challenging market environment. The achievements include: 

91%

Leads Increase

100%

Managed Spend Increase

50%

Website Traffic Increase

74%

PPC Conversion Increase in 2023

31%

Reduction in PPC Conversion Cost

765%

PPC Impression Increase