The Results
Since working with Cash 4 Bikes we’ve seen some great results. The achievements include:
Cash4Bikes is a family business that service motorbike owners who are looking to sell their vehicle. With years of experience in the industry and a strong backing of Google Reviews to reinforce brand trust, the team at Cash4Bikes pride themselves on offering a 24-hour turnaround, free motorbike collection and the best price.
The aim for Cash4Bikes was ultimately growth – to upscale their business and generate a greater volume of online bike valuation enquiries from potential customers, enabling them to purchase more motorbikes.
We began by restructuring the existing Google Ads account to a format that better aligned with the business’ target audience and ideal product type, allowing them to adjust campaign budgets for specific areas with accuracy and confidence. We also ensured that our tracking setup allowed for Cash4Bikes to see which enquiries were being generated through paid advertising.
Once the restructured campaigns were generating both results and confidence, we worked with the client to upscale the budgets in stages, reaching treble what we started with in 2021.
In addition to this, we launched Microsoft Ads with the structure that worked in Google Ads to target a new audience on a different search engine. This also worked well in its own right, with the client especially pleased at the quality of enquiry being generated through the Microsoft Bing search engine.
Finally, we launched Facebook Ads as a form of push marketing for relevant audiences on Facebook and Instagram social networks. A combination of interest-based targeting and lookalike audience targeting, along with dedicated ad set budgets and tightly-themed ad copy, yielded great success with cost per lead levels as low as £1.
Since working with Cash 4 Bikes we’ve seen some great results. The achievements include:
Increase in enquiries
Increase in bikes purchased
Increase in purchased bike value