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Advice & Insights
5 min read
How Consumer Behaviour is Changing – 2026 and Onwards
2026 brings is the era of the “savvy consumer” – it’s no longer good enough to just build a website, put out some adverts…
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Advice & Insights
5 min read
Your CPA Obsession Is Killing Revenue Growth
If you’re running Google Ads for your ecommerce store, chances are you’ve been told to focus on one number above all others: your CPA.…
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Advice & Insights
5 min read
Why Your Ecommerce Homepage Is Losing Customers
When it comes to ecommerce, first impressions aren’t just important — they’re everything. According to recent studies, users form an opinion about your website…
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Digital strategy
Websites & technology
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