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Latest industry insights

Stay ahead in DTC and Ecommerce with our insights.
5 min read
Your CPA Obsession Is Killing Revenue Growth
If you’re running Google Ads for your ecommerce store, chances are you’ve been told to focus on one number above all others: your CPA.…
5 min read
Why Your Ecommerce Homepage Is Losing Customers
When it comes to ecommerce, first impressions aren’t just important — they’re everything. According to recent studies, users form an opinion about your website…
5 min read
Stop Training Customers To Hate Your Prices
Here’s what we discovered digging into eCommerce retention data. 62% of shoppers will delay purchases until they get a discount. That’s not price sensitivity.…